Services
- Logo Design
- Corporate Identity Creation
- Print Design
- Press Releases
- Direct Mail
- Point of Purchase Promotions
- Gorilla Marketing
- Newsletter Authoring
- Product Packaging
- Advertising Design
- Retail Graphics
- Copywriting and review
- Proofreading
- Trade Show Conceptualization and Design
- Promotional Item Artwork
- Large-output Graphics
- Website Design
- PowerPoint Presentation Creation
- Photo Retouching & Manipulation
- Search Engine Optimization
Free Buzz
Grassroots Marketing
There are a number of free things you can do to promote yourself, including: Submit white papers to conferences, membership meetings and other gatherings of your core market and try to get speaking slots at events. Consider holding your own seminars and charge attendees only enough to cover your costs in order to get as many people as possible to attend. The point is to ignite a viral (word of mouth) marketing effect. On your website (in the header) make it clear what it is that you are actually offering and what makes you better than anyone else at providing your service. Be innovative; come up with a new concept rather than copying what others do. Stay in touch with your customers after their first purchase. Send them mailings once each quarter with personalized notes in them. Encourage them to tell you about their personal adventures/plans/dreams. Ask their permission to put their stories on your website and in your e-newsletters. Preface the stories with something simple and low key like: XYZ customers Mike and Kim Jones of San Diego, California sent us this update on their plans to sail around the Caribbean for the next six months & The inference is that they used your services and thought enough of you after their purchase to write to you; and you think enough of your customers to be proud of their accomplishments, Start a blog on your website. You can make it a very focused topic, such as emergency medicine for non-medical sailors. "FREE" is the key to success. Be smart; offer people something for free and then try to sell your services to the ones who respond to your advertising. Start an e-newsletter. Get contacts e-mail addresses but don t spam them! Send your newsletter only to those people who sign up for it (offering something for free is a good technique to make people sign up)! Set an automatic email signature for all your outgoing email messages. Most e-mail programs allow you to setup a signature that will be included at the bottom of every e-mail you send. A good signature includes a simple statement saying "referrals are appreciated." All marketing material should include your URL and a short statement about what a visitor can find on your website. Give your website visitors a way to send you feedback. Be thankful for every critique your customers/visitors send you and correct things that bother them. Reply to each one personally until the volume gets overwhelming. Let all your correspondence be personal. When sending e-mails to customers mention their name and something personal in them. Thank them for their business and tell them that you would appreciate the opportunity to compete for their future business. Offer a warranty on your services. If you do not have faith in your abilities, this will not be a free technique. In reality, very few people ever make claims against warranties and I know your will exceed your customers expectations and they will be 100% satisfied. When describing your services, focus on the customer. People buy benefits that your services bring, not the services themselves. They are not interested in details about your company. All they want to know is how *they* can benefit from paying you money. Tell your prospects what s in it for them. "After my 2-day course, you will feel confident that you could competently handle most common seaborne medical emergencies." Buy a magnet sign advertising your services and put it on your car. There is no telling how many prospective customers might happen to get stuck behind you in traffic!
Niches
Target Markets
We offer a mix of marketing services in two niches. Our primary focus is supporting the business development efforts of federal government contractors in the IT sector. A second area of expertise is providing comprehensive corporate marketing support to growth-mode companies with revenue of $2-15 million. Federal Sector Marketing. We have a solid reputation for delivering effective marketing support to federal IT contractors of various sizes. Our clients have achieved greater success in the federal procurement space as a direct result of myriad marketing methods they implemented with the assistance of BuzzQuake Marketing. Quick-Launch Marketing. Contrary to popular belief, most new businesses do not fail at least not in their first year. In fact, 85% of new businesses make it through the first year of operations, 70% are still kicking at the end of year two, and half are still around after year five.* Nonetheless, even those businesses that posses the wherewithal to survive are typically challenged when it comes to achieving real success (profitability), position (strategic relationships) and growth (capturing market share). This is where BuzzQuake Marketing can help. We find that most entrepreneurs are pretty savvy when it comes to marketing (selling, advertising, web development, etc.). Nonetheless, we also find that most of them have done very little to market themselves. The primary reason is they lack the time to focus on marketing. With only a modest financial investment, BuzzQuake Marketing has proven its ability to overhaul corporate images and boost sales and brand awareness, making successful companies even more successful.
Marketing Plan
Marketing is not a seasonal activity. You must continue to market your company year round. Having a marketing plan is extremely helpful so that you can include promoting upcoming planned activities or events (trade shows), product launches, or new services. If you are launching a new program or product, make sure you have scheduled enough time in advance to create the necessary materials. Start by creating a schedule so that every month some sort of marketing activity is under way. The schedule can change but this will give you a road map. Don't neglect the importance of marketing to your employees. It is critical that they buy into the company brand and become your sales associates on the outside. A happy employee also helps recruit other happy employees and may suggest ideas that otherwise may have not been offered. If you need assistance in setting up a marketing plan and ideas about what tools may be helpful in doing so, please contact us. We're here to help.
Brochures
A good brochure will introduce your company and give the prospect a visual feel for who you are and what you do. It should function well as both a door opener before a sales call and a reminder afterwards that prospective clients may refer. A brochure is just as important and basic a tool as your business card. Today, many companies are choosing to have electronic brochures designed that can be emailed to potential customers. But you may also want a printed version to hand out when meeting prospects as a leave behind. The benefits of electronic brochures is that they can be updated inexpensively and quickly. Digital printing has come a long way so that you need not print thousands of brochures anymore. You can print as few as one or up to several hundred in a very quick turnaround time.
Earthquake Terms
Epicenter: It is the point on the (free) surface of the earth vertically above the place of origin (hypocenter) of an earthquake. This point is expressed by its geographical latitude and longitude. Hypocenter or Focus: It is the point within the earth from where seismic waves originate. Focal depth is the vertical distance between the hypocenter and epicenter. Magnitude: It is the quantity to measure the size of an earthquake in terms of its energy and is independent of the place of the observation. Richter Scale: Magnitude is measured on the basis of ground motion recorded by an instrument and applying standard correction for the epicentral distance from recording station. It is linearly related to the logarithm of amount of energy released by an earthquake and expressed in Richter Scale. Intensity: It is the rating of the effects of an earthquake at a particular place based on the observations of the affected areas, using a descriptive scale like Modified Mercalli Scale.
Getting the largest marketing results for the smallest expenditure. Copywriter, author, marketing consultant.
Pharmaceutical
Medical
Electronics
Computers
Gadget
New Products
Federal contractor
Defense
Intelligence